A website that is properly designed is a pleasure to visit. There is no confusion on how to navigate from page to page, nor is there any unnecessary clutter in any of the pages. If the website is for business, clutter and confusion can easily scare away potential customers. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.
Go through your site and ensure everything is in order. These key factors might help:
Check all the photos on your site
Always take photos under professional lighting to really get the best images of your products. When customers are browsing, it’s normal for them to want to see as much detail as possible, so try to include as many photos, from as many angles your prospects might want.
Remove outdated content from your website
You have been avoiding this because it takes time, but if you are cleaning up your site or concentrating on a good website, this is a must and should. Not all content is equal. That doesn’t mean it wasn’t good at one time, it just might not be descriptive enough or relevant enough now.
According to a research study, over 60% of customers review a returns and refund policy before they make a purchasing decision. Returns and refunds are an inevitable part of online shopping. Make sure to establish clear policies for returning and refunding items that are easy to find for customers.
Customers unfamiliar with your brand need a story they can relate to on your website. In your About Us page, include information on who you are and what you do that sets you apart from the competition. Whatever you write, make it accessible from any page on your site.
Designing your website navigation is like laying the foundation for your house. Failure to plan your foundation properly could put your building at risk of collapse, regardless of how nice it looks. Fix broken links, make navigation straightforward, and remove outdated pages. You can’t sell 404 pages to customers, and if your site doesn’t make it easy to find what they’re looking for, game over.
Web design is an important factor in the success of your online business. Not everyone is a web design expert, luckily you can always hire one. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.
Creating a website that incorporates both a pleasing visual layout and proficient function can be a challenge. It is important to know how to make both appearance and function be the best experience for all end-users. Such an effort will always be beneficial as better designed websites that are visual and functional typically getting better results.
For further information on completing e-commerce websites, feel free to call us today!