We are knee-deep in data and information, yet according to a survey by McKinsey, only 10% of marketers leverage insights to enhance their marketing performance. You may assume that your marketing efforts are reaping good results without any insights, but it’s far from the truth. Marketing automation and insights gained through it can help you achieve better and faster ROI. Let us tell you how.
Pursue the worthy leads without hassles
If you’re familiar with the Pareto Principle, you’ll know about the 80-20 rule. Although it doesn’t apply exactly in that proportion to marketing, we can deduce that if you collect a hundred leads, approximately 20 of those would be worth pursuing. With the help of proper insights, you can quickly identify and target the 20% that truly matters and spend fewer resources chasing the 80 percent that may or may not convert into an opportunity.
Staying connected yields better insights
It has been found that 57% of B2B purchase decisions are made before speaking to a salesperson. This happens because people nowadays indulge in a lot of research online and looking at a lot of sources before buying something. Therefore, understanding and managing this overall interaction is critical.
It is difficult to understand the interactions with prospects when campaigns and activities are implemented in an unconnected manner. With a marketing automation platform, you can bring all your disparate marketing activities together in a flexible way and execute with a comprehensive view of actions and reactions in real time.
This inter-connectivity helps you understand your prospects and insights better by providing a 360-degree view of how they are engaging across the entire spectrum of activities. With this valuable information on your fingertips, you can quickly identify content and strategies that are yielding results and those that are not. These insights will help you re-think your marketing strategies that aren’t delivering and achieve higher ROI by focusing on better strategies to target best prospects.
Automated marketing doesn’t only bring all your marketing activities under one umbrella. As your prospects download reading materials, visit your website pages, respond to email campaigns, or connect with you through other channels, the marketing automation system integrates the new data and provides actionable insights. With these insights, you can have a clear view of each step in your buyer’s journey and invest more in campaigns and approaches that are driving the best results.
Can Microsoft Dynamics help you achieve it all?
Microsoft Dynamics 365 for Marketing capabilities offers a comprehensive web content management system with a 360-degree view of your customers, integrated with analytic tools that anticipate customer needs, helps you pursue the right leads and makes marketing efforts fruitful by providing critical insights. If you still have doubts, sign up for a free trial of Dynamics 365 for Marketing and see how it can help enhance your marketing ROI.